- June 29, 2022
- 2:00 PM EDT
Dissecting the Market Basket by Journey
Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping behavior through four unique lenses and purchase intents: 1) Remaining well; 2) Recovering quickly; 3) Managing a chronic condition, and 4) Caring for a loved one. Additionally, several "need state" market baskets will be viewed by shopper intent. This unique...