As traditional innovation structures are shaken up, not only by the COVID-19 outbreak, but the changing demands of consumers and ambitious market entrants, IQVIA Consumer Health presents Virtual Real-World Research: The new normal for US consumer health claims generation.

This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE) that will help your product stand out on shelf and reach top of mind with consumers.

Webinar Objectives

• Show how strong evidence is the foundation to build consumer trust and successful brands.
• Uncover innovative ways to uncover meaningful and relevant claims mirroring Consumer 2.0’s needs using virtual research.
• How to leverage technology to help decode evolving need states and quantifiable.