Fake Medicine: 6 Must-Know Trends Here to Stay in 2021 and Beyond

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Description

Healthcare companies are losing billions of dollars each year because their intellectual property (IP) is being copied and sold without their consent. This poses a growing risk for healthcare manufacturers and consumers alike. In this webinar, Red Points will unveil data from 2,000+ U.S consumers detailing existing and new online consumer behaviors towards OTC medicines. The findings will provide valuable insights for healthcare manufacturers to effectively address the rise of fake medicine online.

Webinar Objectives

New consumer healthcare online behavior every healthcare manufacturers should be aware of.
How healthcare manufacturers can effectively protect their trademarks to counter the rise of fake medicine online.
Best practices for establishing an efficient and proactive policing & enforcement brand protection program.

In an effort to incorporate real solutions to real questions, we're asking that CHPA manufacturers share their experience with counterfeit products and some of the costs to their company both financial and reputational, and how they responded. Submit questions to meetings@chpa.org by July 16. Please note that all responses will be strictly confidential.

This webinar is sponsored by:

Contributors

Phil Lewis, Director-General of the Anti-Counterfeiting Group

Phil has been engaged in intellectual property enforcement since 2001 when he became the UK’s Senior Policy Advisor on Intellectual Property Crime. Phil was responsible for developing and leading on the UK’s first National IP Crime Strategy. He was also the UK IP enforcement representative at G8 level and chaired the United Nations Advisory Group (UNECE) on IP protection and enforcement.

In 2014, Phil was awarded the Global Anti-Counterfeiting award for individual achievement and in 2018 he became the new Director General of the Anti-Counterfeiting Group.
Daniel Shapiro, VP of Brand Relationship

After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

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Description

Contributors

Phil Lewis, Director-General of the Anti-Counterfeiting Group

Daniel Shapiro, VP of Brand Relationship