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Nearly 18 million seniors have access to a plan-funded and administered OTC benefit through their Medicare Advantage plans. The benefit includes many OTC medicines as well as a broad number of consumer medical devices and select dietary supplements.
Cary Badger and Zain Jafri will present the results of a first-of-its-kind study, with a deep dive into three question areas:
- What are the basics of the Medicare Advantage marketplace?
- What are the findings from an analysis of one regional plan’s data on enrollees who used the OTC benefit versus those who did not?
- What are the opportunities for plans to shift from seeing the OTC benefit as a member acquisition tool to integrating the benefit into both customer satisfaction and care management strategies? Just as important, how can product manufacturers engage with plans to help realize this potential?
CHPA’s David Spangler will moderate this webinar.