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Dissecting the Market Basket by Journey

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Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping behavior through four unique lenses and purchase intents: 1) Remaining well; 2) Recovering quickly; 3) Managing a chronic condition, and 4) Caring for a loved one. Additionally, several "need state" market baskets will be viewed by shopper intent.

This unique dissection of a shopper's purchase behavior can be used to inform approaches to category management, product development and messaging, as well as promotional practices.

Webinar Objectives

  • Describe the growth in consumer-driven self-care practices
  • Understand a shopper's health-and-wellness intent
  • Consider fresh approaches to reaching and influencing shopper behavior


  • Dave Wendland

    Dave Wendland is a 30-year veteran of the consumer-packaged goods industry and is passionate about optimizing results across the retail supply chain. A sought-after speaker for industry conferences and frequent editorial contributor, Dave always provides dynamic and thought-provoking presentations and idea-generating articles.

    As vice president strategic relations and one of the co-owners of Hamacher Resource Group, Dave has connected, counseled, and offered business-improvement solutions to a variety of manufacturers, distributors, retailers, and technology providers. With his bird’s-eye view of retail, he is able to assess and offer creative ideas to help companies of all sizes whether they are market leaders or new to the industry.

June 29, 2022
Wed 2:00 PM EDT

Duration 0H 45M

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