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Entertainment for Equity: Bridging Gaps, Saving Lives


Humanity is in a state of emergency against one of the greatest threats we’ve ever faced — health inequity. Could a new form of creativity save lives? What if Hollywood and Madison Avenue came together to fight the crisis? What if the entertainment we already love could also be educational?

This panel will forever change the way people think about their health, their communities and the current state of advertising creativity in the health and wellness space. It will bring together actors, doctors, storytellers and more to start a provocative discussion about closing the health equity gap.

Webinar Objectives

  • Fear-based health marketing is not working: The common playbook has been advertising that leverages fear-tactics and anxiety to guilt people into their health. It doesn’t work.
  • Advertising misses 55% of the audience that we are trying to help: Only 20% of health is addressed in the doctor’s office. The other 80% happens in connected communities. To reach these individuals, we need to align with culture and move from placing product to placing conversations.
  • Entertainment and education can help close the health equity gap: Placing conversations that empower and celebrate health wellness for the underrepresented gives these communities an opportunity to engage.


  • Eric Weisberg

    Eric Weisberg is Global Chief Creative Officer at Havas Health, where he is inspiring a creative awakening across the 6,500-person worldwide network. Throughout his career, he has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies, and many others.

    Trying to classify Eric is pretty tough. He’s built a reputation as a transformational creative leader in both the general market and health and wellness space. The impact of his work in health includes reducing the stigma of mental illness by using social media; diagnosing diabetic nerve pain within Black communities with the help of Spike Lee; a patent-pending algorithm for predicting the flu, and developing the most-downloaded Marvel Comic of 2020, honoring the heroism of nurses fighting COVID-19.

    Named "Digital Top 40 over 40" by Campaign and one of the "Most Creative People in Mobile Advertising" by Business Insider, he is a frequent speaker on stages around the world, including CES, SXSW, Cannes, Mobile World Congress, Advertising Week, among many others. 

  • Andre Gray

    Andre joined the Havas Group in 2022 when he was appointed Chief Creative Officer for Annex88 in New York. San Francisco-raised but NYC-born, Andre spent the bulk of his career in Europe, logging 5 years in Paris and 3 years in Amsterdam where he was global lead on Adidas and Gatorade. Andre is a staunch advocate for underrepresented voices through work like “Black Madison Avenue” and lives to create things that stick in culture. For him, it is not what you say, but what you do.

July 23, 2024
Tue 2:00 PM EDT

Duration 0H 30M

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