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Changing the Dietary Supplement Category: Insights to Rebalance Successful Businesses

Leading thought leader in the dietary supplement category, Tom Aarts, will present new data and insights on the changing consumer attitudes and behaviors on health management and the use of dietary supplements. With an increase awareness, sense of urgency by consumers on maintaining health coupled with improved behaviors in the marketplace, the dietary supplement category will play a major role in supporting the health of Americans. By understanding the latest drivers of improved consumer engagement in the category, businesses can more effectively position and offer product solutions that can help meet consumer expectations as well as provide effective solutions. Tom will review these drivers of influence and highlight key opportunities to re-balance a category to meet these important trends.