As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring, diabetes and other diagnostic applications, consumer health organizations are facing new challenges – from defending against counterfeiting and gray market diversion to ensuring consumers use kits correctly.
Through the Internet of Things (IoT), discover how connected test kit packaging equipped with Near-Field Communication (NFC) technology provides new ways of overcoming these challenges to not only enhance consumer safety and experience, but also drive unique and measurable value for your organization using data and real-time communication.
- Describe the fundamentals of IoT, NFC technology and connected packaging.
- Identify the challenges consumer health organizations face when launching COVID-19 test kits and how to address them using connected packaging platforms.
- List the use cases for applying NFC technology to a broad range of consumer test kit and healthcare product packaging, and how this drives unique and measurable value for your organization.
This webinar is sponsored by: