e-Commerce - Transformation and Acceleration in a COVID World

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Description

COVID has accelerated the eCommerce market by 10 years in 3-6 months. This session will provide a greater understanding of which categories in Consumer Healthcare are accelerating, along with key consumer behaviors and attitudes on how consumers are thinking about fulfilling their purchase needs in an ever-expanding Omni-channel universe. Including an outlook for 2021 and beyond for how to attract and maintain consumers to this ever-growing and important channel.

Webinar Objectives

Understanding the acceleration of the e-Commerce Market within Consumer Healthcare Categories and how COVID has impacted.
Impact of e-Commerce on the Omni-Channel Market.
Forecast and Outlook and best way attract and maintain consumers.

Webinar presented by FEP sponsor:
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Contributors

Sam Gagliardi

Sam has more than +20 years of cross-functional sales, marketing, and digital leadership experience with top FMCG manufacturers, including Colgate-Palmolive, J&J and RB. He is an expert in E-Commerce strategy, digital marketing, search engine optimization, media management, and marketing management.

Many of Sam’s former E-Commerce team are now in CPG E-Commerce management positions throughout the industry at companies such as; Amazon, Walmart, Facebook, GSK, PepsiCo, Mars, Nestle, Unilever, Pharmavite, BCG…

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Description

Contributors

Sam Gagliardi