An Untapped Strategy for Sustainable Brand Growth

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Description

With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right places. Join Linda Ruschau, Chief Client Officer at PatientPoint, as she speaks with Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, to get his expert insight into the consumer health market’s growth potential. Join to learn insider tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.

In this webinar, you will learn:

The specific challenges and growth opportunities within key consumer health market segments
How to cultivate the unique and durable power of professional education and recommendation
Real success stories from Tom Finn during this tenure at P&G

Webinar Objectives

Hear from one of the most experienced and noteworthy marketers in the consumer health space about specific tactics he used to drive brand growth at Procter & Gamble
Learn innovative strategies all marketers should be including in their plans
See how messaging in physician offices is proven to increase brand recommendations that drive purchases

Presented by Founding Education Partner

Contributors

Tom Finn

Tom Finn recently retired following a 36-year career at Procter & Gamble, all in the Health Care space. In his final P&G role, Tom served for 13 years as the global president of P&G’s multi-billion-dollar over-the-counter Personal Health Care business.

Tom joined P&G in 1984 as a brand assistant in the company’s newly acquired prescription pharmaceuticals business and went on to serve in a wide range of marketing and general management assignments. His responsibilities included management of P&G’s blockbuster Rx brands, development of an upstream marketing and strategic planning department in the Pharma business, various customer-facing positions and the cultivation of more than 30 strategic partnerships, mergers and acquisitions.

Tom is active in the broader health care delivery and transformation landscape in Ohio. He is a consultant for PatientPoint and is a board member for an emerging Biotech company based in Cincinnati. He serves as a Vice Chair of the Board of Trustees for Cincinnati Children’s Medical Center, one of the top five children’s hospitals in the United States. In addition, he also serves on the committee working to bring a National Cancer Institute Center to Cincinnati. He was a long-standing member of the Board of Directors of TriHealth, Inc., and in 2012, was appointed by former Ohio Governor John Kasich to serve on his Health Care Payment Innovation Advisory Council.
Linda Ruschau

Linda Ruschau is Chief Client Officer at PatientPoint, where she leads a national sales, marketing and client service team that helps brands impact healthcare consumers’ dialogue with physicians and drive engagement at the point of care. She brings over 25 years of experience in pharmaceutical and OTC/CPG marketing, point-of-care expertise, client service leadership and business acumen to the role. As one of its first employees, Ruschau helped PatientPoint pioneer the concept of aperture marketing, developing products that continue to change healthcare consumer behaviors and outcomes in exam rooms, waiting rooms and clinical areas.