Managing digital assets to ensure an accurate and consistent description that meets the business rules for each platform a brand appears on requires carefully-crafted rules, processes, and ongoing maintenance. This session defines critical elements of effective digital brand representation and offers advice on how to remain diligent in protecting its integrity across a virtual landscape.
- How can data asset management practices affect sales?
- What is of highest importance to consumers or others interacting with your brand in a virtual setting?
- Best practices for effectively developing, maintaining, and monitoring digital assets.