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Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation

As traditional innovation structures are shaken up, not only by the COVID-19 outbreak, but the changing demands of consumers and ambitious market entrants, IQVIA Consumer Health presents Virtual Real-World Research: The new normal for US consumer health claims generation.

This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE) that will help your product stand out on shelf and reach top of mind with consumers.

Webinar Objectives

  • Show how strong evidence is the foundation to build consumer trust and successful brands.
  • Uncover innovative ways to uncover meaningful and relevant claims mirroring Consumer 2.0’s needs using virtual research.
  • How to leverage technology to help decode evolving need states and quantifiable.


This webinar is sponsored by our CHPA Academy Founding Education Partner: