Healthcare companies are losing billions of dollars each year because their intellectual property (IP) is being copied and sold without their consent. This poses a growing risk for healthcare manufacturers and consumers alike. In this webinar, Red Points will unveil data from 2,000+ U.S consumers detailing existing and new online consumer behaviors towards OTC medicines. The findings will provide valuable insights for healthcare manufacturers to effectively address the rise of fake medicine online.
- New consumer healthcare online behavior every healthcare manufacturers should be aware of.
- How healthcare manufacturers can effectively protect their trademarks to counter the rise of fake medicine online.
- Best practices for establishing an efficient and proactive policing & enforcement brand protection program.
This webinar is sponsored by: